P

PRUDENTIAL FINANCIAL INC

PRS · CIK 0001137774Insurance lens

19 fiscal years · 0 SEC filings · every number carries its receipt

Revenue (FY)
$60.77B13.7%
FY2025
Net income (FY)
$3.58B31.1%
FY2025
Diluted EPS (FY)
$9.9933.2%
FY2025
The story, charted

The shape of the business

FY2007–FY2025 · hover any year for its receipt
Revenue & net incomeRevenueNet income
$0$50BFY2007 · Revenue $34.38B · Net income $3.66B · 0001193125-10-043048 · filed 2010-02-26FY07Revenue $34.38BNet income $3.66B0001193125-10-043048 · filed 2010-02-26FY2008 · Revenue $28.99B · Net income −$1.12B · 0001193125-11-047467 · filed 2011-02-25FY08Revenue $28.99BNet income −$1.12B0001193125-11-047467 · filed 2011-02-25FY2009 · Revenue $32.38B · Net income $3.12B · 0001193125-12-078116 · filed 2012-02-24FY09Revenue $32.38BNet income $3.12B0001193125-12-078116 · filed 2012-02-24FY2010 · Revenue $38.22B · Net income $3.00B · 0001193125-13-071582 · filed 2013-02-22FY10Revenue $38.22BNet income $3.00B0001193125-13-071582 · filed 2013-02-22FY2011 · Revenue $49.09B · Net income $3.63B · 0001193125-14-073074 · filed 2014-02-27FY11Revenue $49.09BNet income $3.63B0001193125-14-073074 · filed 2014-02-27FY2012 · Revenue $84.85B · Net income $520.0M · 0001193125-15-056366 · filed 2015-02-20FY12Revenue $84.85BNet income $520.0M0001193125-15-056366 · filed 2015-02-20FY2013 · Revenue $41.46B · Net income −$667.0M · 0001137774-16-000226 · filed 2016-02-19FY13Revenue $41.46BNet income −$667.0M0001137774-16-000226 · filed 2016-02-19FY2014 · Revenue $54.10B · Net income $1.38B · 0001137774-17-000084 · filed 2017-02-17FY14Revenue $54.10BNet income $1.38B0001137774-17-000084 · filed 2017-02-17FY2015 · Revenue $57.12B · Net income $5.64B · 0001137774-18-000063 · filed 2018-02-16FY15Revenue $57.12BNet income $5.64B0001137774-18-000063 · filed 2018-02-16FY2016 · Revenue $58.78B · Net income $4.37B · 0001137774-19-000058 · filed 2019-02-15FY16Revenue $58.78BNet income $4.37B0001137774-19-000058 · filed 2019-02-15FY2017 · Revenue $59.69B · Net income $7.86B · 0001137774-20-000065 · filed 2020-02-14FY17Revenue $59.69BNet income $7.86B0001137774-20-000065 · filed 2020-02-14FY2018 · Revenue $62.99B · Net income $4.07B · 0001137774-21-000049 · filed 2021-02-19FY18Revenue $62.99BNet income $4.07B0001137774-21-000049 · filed 2021-02-19FY2019 · Revenue $64.81B · Net income $4.19B · 0001137774-22-000038 · filed 2022-02-17FY19Revenue $64.81BNet income $4.19B0001137774-22-000038 · filed 2022-02-17FY2020 · Revenue $57.03B · Net income −$374.0M · 0001137774-23-000040 · filed 2023-02-16FY20Revenue $57.03BNet income −$374.0M0001137774-23-000040 · filed 2023-02-16FY2021 · Revenue $71.25B · Net income $8.87B · 0001137774-24-000045 · filed 2024-02-21FY21Revenue $71.25BNet income $8.87B0001137774-24-000045 · filed 2024-02-21FY2022 · Revenue $56.88B · Net income −$1.65B · 0001137774-25-000044 · filed 2025-02-13FY22Revenue $56.88BNet income −$1.65B0001137774-25-000044 · filed 2025-02-13FY2023 · Revenue $53.98B · Net income $2.49B · 0001137774-26-000048 · filed 2026-02-12FY23Revenue $53.98BNet income $2.49B0001137774-26-000048 · filed 2026-02-12FY2024 · Revenue $70.41B · Net income $2.73B · 0001137774-26-000048 · filed 2026-02-12FY24Revenue $70.41BNet income $2.73B0001137774-26-000048 · filed 2026-02-12FY2025 · Revenue $60.77B · Net income $3.58B · 0001137774-26-000048 · filed 2026-02-12FY25Revenue $60.77BNet income $3.58B0001137774-26-000048 · filed 2026-02-12FY25Revenue $60.77BNet income $3.58B0001137774-26-000048 · filed 2026-02-12FY07FY10FY13FY16FY19FY22FY25

revenue 1.8× since FY2007 · net margin 10.7% → 5.9%

MarginsNet marginFCF margin
0%5%10%FY2007 · Net margin 10.7%FY07Net margin 10.7%derived: net income ÷ revenueFY2008 · Net margin -3.9%FY08Net margin -3.9%derived: net income ÷ revenueFY2009 · Net margin 9.6%FY09Net margin 9.6%derived: net income ÷ revenueFY2010 · Net margin 7.9%FY10Net margin 7.9%derived: net income ÷ revenueFY2011 · Net margin 7.4%FY11Net margin 7.4%derived: net income ÷ revenueFY2012 · Net margin 0.6%FY12Net margin 0.6%derived: net income ÷ revenueFY2013 · Net margin -1.6%FY13Net margin -1.6%derived: net income ÷ revenueFY2014 · Net margin 2.6%FY14Net margin 2.6%derived: net income ÷ revenueFY2015 · Net margin 9.9%FY15Net margin 9.9%derived: net income ÷ revenueFY2016 · Net margin 7.4%FY16Net margin 7.4%derived: net income ÷ revenueFY2017 · Net margin 13.2%FY17Net margin 13.2%derived: net income ÷ revenueFY2018 · Net margin 6.5%FY18Net margin 6.5%derived: net income ÷ revenueFY2019 · Net margin 6.5%FY19Net margin 6.5%derived: net income ÷ revenueFY2020 · Net margin -0.7%FY20Net margin -0.7%derived: net income ÷ revenueFY2021 · Net margin 12.4%FY21Net margin 12.4%derived: net income ÷ revenueFY2022 · Net margin -2.9%FY22Net margin -2.9%derived: net income ÷ revenueFY2023 · Net margin 4.6%FY23Net margin 4.6%derived: net income ÷ revenueFY2024 · Net margin 3.9%FY24Net margin 3.9%derived: net income ÷ revenueFY2025 · Net margin 5.9%FY25Net margin 5.9%derived: net income ÷ revenueFY25Net margin 5.9%derived: net income ÷ revenue’09’13’17’21’25

FY2025: net 5.9% of revenue

Cash engineOperating cash flowFree cash flow
$0$10B$20BFY2007 · OCF $5.99B · 0001193125-10-043048 · filed 2010-02-26FY07OCF $5.99B0001193125-10-043048 · filed 2010-02-26FY2008 · OCF $10.86B · 0001193125-11-047467 · filed 2011-02-25FY08OCF $10.86B0001193125-11-047467 · filed 2011-02-25FY2009 · OCF $5.84B · 0001193125-12-078116 · filed 2012-02-24FY09OCF $5.84B0001193125-12-078116 · filed 2012-02-24FY2010 · OCF $6.54B · 0001193125-13-071582 · filed 2013-02-22FY10OCF $6.54B0001193125-13-071582 · filed 2013-02-22FY2011 · OCF $12.38B · 0001193125-14-073074 · filed 2014-02-27FY11OCF $12.38B0001193125-14-073074 · filed 2014-02-27FY2012 · OCF $20.91B · 0001193125-15-056366 · filed 2015-02-20FY12OCF $20.91B0001193125-15-056366 · filed 2015-02-20FY2013 · OCF $8.45B · 0001137774-16-000226 · filed 2016-02-19FY13OCF $8.45B0001137774-16-000226 · filed 2016-02-19FY2014 · OCF $19.40B · 0001137774-17-000084 · filed 2017-02-17FY14OCF $19.40B0001137774-17-000084 · filed 2017-02-17FY2015 · OCF $13.94B · 0001137774-18-000063 · filed 2018-02-16FY15OCF $13.94B0001137774-18-000063 · filed 2018-02-16FY2016 · OCF $14.88B · 0001137774-19-000058 · filed 2019-02-15FY16OCF $14.88B0001137774-19-000058 · filed 2019-02-15FY2017 · OCF $13.46B · 0001137774-20-000065 · filed 2020-02-14FY17OCF $13.46B0001137774-20-000065 · filed 2020-02-14FY2018 · OCF $21.66B · 0001137774-21-000049 · filed 2021-02-19FY18OCF $21.66B0001137774-21-000049 · filed 2021-02-19FY2019 · OCF $19.63B · 0001137774-22-000038 · filed 2022-02-17FY19OCF $19.63B0001137774-22-000038 · filed 2022-02-17FY2020 · OCF $8.37B · 0001137774-23-000040 · filed 2023-02-16FY20OCF $8.37B0001137774-23-000040 · filed 2023-02-16FY2021 · OCF $9.81B · 0001137774-24-000045 · filed 2024-02-21FY21OCF $9.81B0001137774-24-000045 · filed 2024-02-21FY2022 · OCF $5.16B · 0001137774-25-000044 · filed 2025-02-13FY22OCF $5.16B0001137774-25-000044 · filed 2025-02-13FY2023 · OCF $6.51B · 0001137774-26-000048 · filed 2026-02-12FY23OCF $6.51B0001137774-26-000048 · filed 2026-02-12FY2024 · OCF $8.50B · 0001137774-26-000048 · filed 2026-02-12FY24OCF $8.50B0001137774-26-000048 · filed 2026-02-12FY2025 · OCF $6.27B · 0001137774-26-000048 · filed 2026-02-12FY25OCF $6.27B0001137774-26-000048 · filed 2026-02-12FY25OCF $6.27B0001137774-26-000048 · filed 2026-02-12’09’13’17’21’25
Returns on capitalReturn on equityReturn on assets
0%10%FY2008 · ROE -8.3% · ROA -0.3%FY08ROE -8.3%ROA -0.3%derived: net income ÷ equity · derived: net income ÷ assetsFY2009 · ROE 12.4% · ROA 0.7%FY09ROE 12.4%ROA 0.7%derived: net income ÷ equity · derived: net income ÷ assetsFY2010 · ROE 9.3% · ROA 0.6%FY10ROE 9.3%ROA 0.6%derived: net income ÷ equity · derived: net income ÷ assetsFY2011 · ROE 10.6% · ROA 0.6%FY11ROE 10.6%ROA 0.6%derived: net income ÷ equity · derived: net income ÷ assetsFY2012 · ROE 1.4% · ROA 0.1%FY12ROE 1.4%ROA 0.1%derived: net income ÷ equity · derived: net income ÷ assetsFY2013 · ROE -1.9% · ROA -0.1%FY13ROE -1.9%ROA -0.1%derived: net income ÷ equity · derived: net income ÷ assetsFY2014 · ROE 3.3% · ROA 0.2%FY14ROE 3.3%ROA 0.2%derived: net income ÷ equity · derived: net income ÷ assetsFY2015 · ROE 13.5% · ROA 0.7%FY15ROE 13.5%ROA 0.7%derived: net income ÷ equity · derived: net income ÷ assetsFY2016 · ROE 9.5% · ROA 0.6%FY16ROE 9.5%ROA 0.6%derived: net income ÷ equity · derived: net income ÷ assetsFY2017 · ROE 14.5% · ROA 0.9%FY17ROE 14.5%ROA 0.9%derived: net income ÷ equity · derived: net income ÷ assetsFY2018 · ROE 8.4% · ROA 0.5%FY18ROE 8.4%ROA 0.5%derived: net income ÷ equity · derived: net income ÷ assetsFY2019 · ROE 6.6% · ROA 0.5%FY19ROE 6.6%ROA 0.5%derived: net income ÷ equity · derived: net income ÷ assetsFY2020 · ROE -0.6% · ROA -0.0%FY20ROE -0.6%ROA -0.0%derived: net income ÷ equity · derived: net income ÷ assetsFY2021 · ROE 14.3% · ROA 0.9%FY21ROE 14.3%ROA 0.9%derived: net income ÷ equity · derived: net income ÷ assetsFY2022 · ROE -5.4% · ROA -0.2%FY22ROE -5.4%ROA -0.2%derived: net income ÷ equity · derived: net income ÷ assetsFY2023 · ROE 8.9% · ROA 0.3%FY23ROE 8.9%ROA 0.3%derived: net income ÷ equity · derived: net income ÷ assetsFY2024 · ROE 9.8% · ROA 0.4%FY24ROE 9.8%ROA 0.4%derived: net income ÷ equity · derived: net income ÷ assetsFY2025 · ROE 11.0% · ROA 0.5%FY25ROE 11.0%ROA 0.5%derived: net income ÷ equity · derived: net income ÷ assetsFY25ROE 11.0%ROA 0.5%derived: net income ÷ equity · derived: net income ÷ assets’09’13’17’21’25

return on equity -8% (FY2008) → 11% (FY2025) · on assets 0.5%

Balance sheetLiabilitiesEquity
$0$500B$1TFY2008 · Liabilities $431.23B · Equity $13.44BFY08Liabilities $431.23BEquity $13.44B0001193125-10-043048 · filed 2010-02-26FY2009 · Liabilities $454.47B · Equity $25.20BFY09Liabilities $454.47BEquity $25.20B0001193125-11-047467 · filed 2011-02-25FY2010 · Liabilities $506.93B · Equity $32.41BFY10Liabilities $506.93BEquity $32.41B0001193125-12-078116 · filed 2012-02-24FY2011 · Liabilities $585.40B · Equity $34.25BFY11Liabilities $585.40BEquity $34.25B0001193125-13-071582 · filed 2013-02-22FY2012 · Liabilities $670.12B · Equity $38.50BFY12Liabilities $670.12BEquity $38.50B0001193125-14-073074 · filed 2014-02-27FY2013 · Liabilities $695.90B · Equity $35.28BFY13Liabilities $695.90BEquity $35.28B0001193125-15-056366 · filed 2015-02-20FY2014 · Liabilities $724.31B · Equity $41.77BFY14Liabilities $724.31BEquity $41.77B0001137774-16-000226 · filed 2016-02-19FY2015 · Liabilities $715.33B · Equity $41.89BFY15Liabilities $715.33BEquity $41.89B0001137774-17-000084 · filed 2017-02-17FY2016 · Liabilities $737.87B · Equity $45.86BFY16Liabilities $737.87BEquity $45.86B0001137774-18-000063 · filed 2018-02-16FY2017 · Liabilities $777.63B · Equity $54.24BFY17Liabilities $777.63BEquity $54.24B0001137774-19-000058 · filed 2019-02-15FY2018 · Liabilities $766.05B · Equity $48.62BFY18Liabilities $766.05BEquity $48.62B0001137774-20-000065 · filed 2020-02-14FY2019 · Liabilities $832.83B · Equity $63.12BFY19Liabilities $832.83BEquity $63.12B0001137774-21-000049 · filed 2021-02-19FY2020 · Liabilities $872.51B · Equity $67.42BFY20Liabilities $872.51BEquity $67.42B0001137774-22-000038 · filed 2022-02-17FY2021 · Liabilities $874.97B · Equity $61.88BFY21Liabilities $874.97BEquity $61.88B0001137774-23-000040 · filed 2023-02-16FY2022 · Liabilities $657.11B · Equity $30.59BFY22Liabilities $657.11BEquity $30.59B0001137774-24-000045 · filed 2024-02-21FY2023 · Liabilities $691.34B · Equity $27.82BFY23Liabilities $691.34BEquity $27.82B0001137774-25-000044 · filed 2025-02-13FY2024 · Liabilities $705.46B · Equity $27.87BFY24Liabilities $705.46BEquity $27.87B0001137774-26-000048 · filed 2026-02-12FY2025 · Liabilities $738.16B · Equity $32.44BFY25Liabilities $738.16BEquity $32.44B0001137774-26-000048 · filed 2026-02-12FY25Liabilities $738.16BEquity $32.44B0001137774-26-000048 · filed 2026-02-12’09’13’17’21’25

FY2025: $773.74B assets · $738.16B liabilities · $32.44B equity

The receipts

Insurance lens

Specialized rows for insurer companies — not in the generic statement table above.

USD millions (ratios as %)FY2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018FY2017FY2016FY2015FY2014
Premiums earned30,79742,89727,36436,47533,95031,14034,20235,77932,09130,96428,52129,293
Policyholder benefits & claims35,22447,11930,93140,81637,99135,05936,82039,40433,79433,63230,62731,587
Loss ratio114.4%109.8%113.0%111.9%111.9%112.6%107.7%110.1%105.3%108.6%107.4%107.8%

Premiums earned and policyholder benefits & claims are as-reported XBRL components — absent (not zero) for insurance brokers such as Aon and Marsh McLennan, which earn fees and commissions rather than underwriting premiums, so these rows are correctly blank for them. The loss ratio (policyholder benefits ÷ premiums earned) is computed by stonks for full fiscal years only.