ServiceNow, Inc.

NOW · CIK 0001373715

15 fiscal years · 57 SEC filings · every number carries its receipt

Revenue (FY)

$13.28B20.9%

FY2025

Net income (FY)

$1.75B22.7%

FY2025

Free cash flow (FY)

$4.58B34.0%

FY2025

Diluted EPS (FY)

$1.6721.9%

FY2025

The story, charted

The shape of the business

FY2012–FY2025 · hover any year for its receipt

Revenue & net incomeRevenueNet income

revenue 54.5× since FY2012 · net margin -15.3% → 13.2%

MarginsNet marginFCF margin

FY2025: net 13.2% · free cash flow 34.5% of revenue

Cash engineOperating cash flowFree cash flow

FY2025: $5.44B operating cash − $868.0M capex = $4.58B free cash flow

Returns on capitalReturn on equityReturn on assets

return on equity -15% (FY2012) → 13% (FY2025) · on assets 6.7%

Balance sheetLiabilitiesEquity

FY2025: $26.04B assets · $13.07B liabilities · $12.96B equity

The receipts

ServiceNow, Inc.

NOW · CIK 0001373715

15 fiscal years · 57 SEC filings · every number carries its receipt

Revenue (FY)

$13.28B20.9%

FY2025

Net income (FY)

$1.75B22.7%

FY2025

Free cash flow (FY)

$4.58B34.0%

FY2025

Diluted EPS (FY)

$1.6721.9%

FY2025

The story, charted

The shape of the business

FY2012–FY2025 · hover any year for its receipt

Revenue & net incomeRevenueNet income

revenue 54.5× since FY2012 · net margin -15.3% → 13.2%

MarginsNet marginFCF margin

FY2025: net 13.2% · free cash flow 34.5% of revenue

Cash engineOperating cash flowFree cash flow

FY2025: $5.44B operating cash − $868.0M capex = $4.58B free cash flow

Returns on capitalReturn on equityReturn on assets

return on equity -15% (FY2012) → 13% (FY2025) · on assets 6.7%

Balance sheetLiabilitiesEquity

FY2025: $26.04B assets · $13.07B liabilities · $12.96B equity

The receipts